“Whether you’re a libertarian Elon Musk fetishiser or a lefty eco-socialist living in a commune, the fact of the matter is our economic system, in its current manifestation, isn’t working for us” Ciaran Boyle writes.
Ripe ‘n’ ready but never really ripe or ready avocados on supermarket shelves. New bougie Ethiopian-Bosnian-Plant-based-Fusion food truck parking down the road. The bewildering stroll through an Asian supermarket searching for the eight poxy ingredients needed for the ‘quick and easy’ recipe you saw on Instagram.
Universities across the globe are actively decolonising their curriculums off the back of recent movements and realisations. Trinity College Dublin has launched a two-year-long investigation into its historic links to slavery and colonialism in an attempt to free itself from its deep-rooted systems of colonial oppression. But how can this be achieved?
STAND recently sat down with Ciaran Boyle and Robin O’Byrne, social entrepreneurs with the Glass Wall, to talk about how to kickstart an idea for change.
What does the Glass Wall do?
At its core, we’re a digital marketing agency that works exclusively with NGOs and social enterprises, and community projects as well. Our specialities would lie in social media marketing and cater towards a younger audience, 18-30 years old. We have an online magazine as well, that promotes social and political issues in Ireland for that same age demographic.
What gave you the idea?
We were really annoyed by all the sponsored ads we were getting from for-profit organisations and businesses constantly. We weren’t seeing anything on our newsfeed relating to the good things that charities and non-profits are doing all around Ireland. So, the reason we exist is to give them a space on people’s newsfeeds so they can spread awareness about their causes, and be heard.
How did you come up with the name?
Your phone is the glass wall. It’s that invisible barrier that you face when you see all these issues and you don’t know how to act. The glass wall is the barrier between yourself and the digital sphere that’s stopping you.
What advice would you give to someone that wants to change something but they don’t where to start?
Apply for the ideas collective! For us it was just that initial step. What happened was we went into the NCAD gallery and had a conversation with a woman about setting something up. It’s so easy to leave and not do anything, I think it takes a tiny bit of effort to just follow up on something and take that first act and then it’s a snowball effect.
How did the Ideas Collective help you?
People are so willing to help. There’s been so many occasions with someone who knows somebody who knows somebody. The main draw of it was, you’re in a room with people that are like minded. Everybody comes from such a diverse range of backgrounds, that it’s such a great thing to bounce your ideas off those kind of people. You get this core of people that are really creative and really passionate about what they do. They can offer you a wealth of advice.
What do you charge NGOs?
We tailor our rates to match the revenue income of the NGO. It’s a sliding scale system we use at the moment. We wouldn’t provide a service that they couldn’t afford…one of our clients is a very small charity, two members of staff and they had a large social media following but they didn’t really know what to do with it. So, we developed a training strategy for them to implement.
For more information on the Glass Wall see here.
Ciaran and Robin developed their ideas through the Ideas Collective. Do you have an idea for social and environmental change? Would you like to do your bit to tackle important issues? Applications for this year’s Ideas Collective are closing soon! Find out more at www.stand.ie/ideas-collective
Image courtesy of the Glass Wall.